Released on = June 12, 2007, 7:14 am

Press Release Author = AU-MY Ltd / Maria Lopez

Industry = International Trade

Press Release Summary = British car technology cuts the edge of road rage and
aggression in Israel.

Press Release Body = A British company looks set to bring a Road Karma product to
alleviate tensions Israel. The company called AU-MY has launched a product called
Drivemocion through a government connected agent called YOBICO in the city of TEL
AVIV. Drivers in the country will be encouraged to spread love, friendliness and
kindness to one another using the device, instead of the usual aggressive hurling of
abuse. Drivemocion (www.drivemocion.com), is a low cost car communication device
which displays emocions.

Web Site = http://www.drivemocion.com

Contact Details = - Company website